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18 October 2022

MIPCOM CANNES 2022 kicks off sessions and showcases content

Delegates streamed into the Palais des Festivals on day one of MIPCOM CANNES 2022, showcasing content and packing the conference sessions, with many meeting contacts and colleagues to network in person for the first time in three years.


BBC Studios was named MIPCOM CANNES’ first ever Studio Of Distinction. In the same session, its CEO Tom Fussell delivered a Media Mastermind Keynote in which he said the company was “back at MIPCOM with a new global ambition”. He also revealed that BBC Studios had acquired full control of indie producer Sid Gentle — best-known for drama Killing Eve.

Fussell said the BBC Studios aim is “to double our size in the next five years growing development, content spend and creative ambition”, stressing that, while BBC Studios benefits from a close relationship with parent organisation the BBC, the majority of the company’s revenue now comes from third-party orders: “We are open for business and our future includes more partnerships and deal innovations.”


Parrot Analytics gives Peaky Blinders producer guiding light

How to place an accurate value on content was the premise of the Media Mastermind Keynote featuring Peaky Blinders producer Caryn Mandabach in What’s The Big Deal? Valuing Content In The Streaming Age.

Mandabach was joined on stage by Julia Alexander, director of strategy at research firm Parrot Analytics, which has built a content-valuation system around audience demand data: “Streamers keep information close to their chests, so it’s hard for producers to come up with valuations,” she said. “The data we use is like a lighthouse. It guides people towards opportunities and points to the most natural home for a show. It tells us what other shows Peaky Blinders fans are watching and opportunities to expand the brand and characters into new media.”

“Data deduction can help us avoid mistakes, but gut and vibes are important too,” added Mandabach. “When Peaky creator Steven Knight started introducing fascism into his storytelling it was like a prediction of the future – that was the instinctive and inexplicable side of the creative process.”


MGM’s Bauer looks for another pendulum swing over rights

During her MIPCOM CANNES Media Mastermind Keynote, Building A Drama Slate That Travels, MGM International TV Productions president Rola Bauer hoped that there would be more flexibility from streaming services around rights ownership in the future. 


Referring to the evolution from streamers’ original openness to co-productions on more flexible terms, she said: “I think the pendulum went to ‘we need global [rights]’. I’m hoping that we’ll come back, because that is a part of the connections, but it’s also a good business model.”

Rob Wade: ‘We’re building thoughtfully and carefully’

“We are here in this market to be great partners: to be buyers, to be sellers. And the good news is we have our chequebooks with us,” said Fox Entertainment CEO Rob Wade during the Fox Entertainment Goes Global Media Mastermind Keynote, setting out the new centralised content sales division’s plans.

Wade described three tenets driving the new business: “It’s partnership, it’s low-cost production models, and it’s IP ownership,” he said. “While others are trying to hide their content behind the paywall globally and domestically, we are doing the opposite. We see the potential of working with networks, distributors, producers and production companies around the entire world to get our content out further.” 


Milano inspires MIPCOM CANNES women to be Stronger Together

Soon, we will have men who are lunching with us; men who get it. We must empower them to support us

Hollywood superstar, producer and political activist Alyssa Milano told her audience at MIPCOM CANNES’ annual Women In Global Entertainment Lunch they should look forward to a time when male delegates were also participating. “Soon, we will have men who are lunching with us; men who get it. We must empower them to support us,” she said.

The lunch series, co-hosted by A+E Media Group, started in 2012 to encourage female executives to support each other as they rose through the ranks. Milano said it had given the achievements of women TV executives the attention they deserve and that the industry was ready for the empowering and inspiring message behind this year’s Stronger Together theme. 

“I have felt that men in positions of power made women feel they should be in competition with each other,” said Milano, who helped launch the now established #metoo movement. “Women understand ‘me too’ in every capacity, apart from business. We need to be able to look at people at work and ask ‘Are you being hurt? I’ll go to HR with you’. We need to say this aloud so that it becomes second nature.”


Glance takes a look at the global TV market

Media research group Glance provided an in-depth analysis of the global TV market in Global TV Trends: Who Is Watching What, How And Why?. Vice-president Frederic Vaulpre kicked off the session by saying linear viewing in the US and Europe is still resilient, but that there is a growing trend for scripted series to be viewed non-live. As an example, he pointed to BBC1 hit The Tourist, which was only watched live by 15% of its audience. “The key message is to be careful of overnight ratings,” he said. “You need to look at every stage of viewing to understand whether a show is a hit.”


Head of content insight Avril Blondelot broke down her analysis into unscripted, formats and scripted. In unscripted, she cited shows that had broken out globally including Osama Bin Laden: The Inside Story, Muhammad Ali and The Curse Of The Chippendales.

In formats, she saw a trend towards challenging celebrities to elicit authentic behaviour — for example in Banijay Rights’ Grand Canyon. In scripted, she identified widening interest in fantasy series, such as Netflix’s The Brave Ones. Elsewhere, she said: “China is increasing its investment in thrillers, such as Youku’s Nobody Knows, and we are seeing a rise in diversity and LGBTQ+ representation as platforms and broadcasters reach out to young audiences.” 


Formats session features treasures from Japan

The Treasure Box Japan showcase featured eight formats described by Japanese government director for global promotion of broadcasting programme, Chihomi Mukai, as “true gemstones which have their own unique sparkle but can also be polished as you like”. 

They included Fuji Television Network’s Battle Of Brain And Muscles, in which strongman-style tasks added to the tension of the game show’s quiz element. The winner of the pilot episode was a female wrestler with a high-level degree, according to Fuji’s Ryuji Komiya.

Memorize This from TBS, meanwhile, tests participants’ recall, with slapstick consequences for wrong answers, whereas You Laugh You Lose from Yoshimoto Kogyo enlists celebrities and other comedians in efforts to make well-known comedy personalities laugh. 


Fresh TV formats focus on the dating game

Dating was one of the key themes identified by The WIT CEO Virginia Mouseler in her selection of the most interesting formats being sold at this year’s market. Her picks for the Fresh TV Formats presentation included Fremantle-distributed First Timers, which sends 16 young adults unexperienced in dating and flirting to find love at a luxury destination. 

Also featured were: Finnish format Save The Date (Banijay Rights), which sets four single women a 50-day deadline to find a husband; Concept Street’s Virgin Island, where 10 single women are sent to a tropical island to woo a bachelor who they are unaware is a virgin; and Weight For You, from Format East, which sees five overweight single men try to lose enough weight to squeeze through a narrow tunnel, with women waiting on the other side.


India: a creative force for the future

India’s animators, visual effects studios and games developers are creating content that resonates worldwide, rather than simply being outsourcing shops for international partners, according to speakers at a MIPCOM session on India As A Creative Hub: Animation, Visual Effects & Gaming.

“We are not only the back-end processing hub for the world. India is now progressing to creating stories that can resonate worldwide,” said Prashant Chothani, CEO of pay-TV channel Travelxp. “Five years from now, you will see that a lot of Indian films will do global box-office numbers that are bigger than the Hollywood films.”


Dr Mosley looks for How to Live to 101

Dr Michael Mosley arrived at MIPCOM CANNES to showcase upcoming series How To Live To 101 (working title). The producer, presenter and UK’s favourite TV doctor is 65 in chronological years, 61 in biological years, has the hips of a 60-year-old and the spine of a 30-year-old. “That’s because I do a lot of press-ups,” he told MIPCOM CANNES News. For the 6 x 50 mins series produced by the BBC Studios Science Unit, Mosley scoured the world, exploring the science behind the aging process and the latest research.

“One thing that has emerged is that whatever doesn’t kill you makes you stronger,” Mosley said. Another take-away is ‘use it or lose it’, particularly when it comes to brain health. But while challenging your mind with crosswords or new skills is helpful, doing things in isolation isn’t. As Mosley puts it: “Painting is good. Painting standing up is better. Painting in a group is better still.”

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By the MIPCOM CANNES News team